t-box case study

t-box case study Faika Seda MORALIMBA- 2013310101641. Briefly explain how T-box revolutionizes the traditional product approach in the apparel industry. Do you think that this is a reasonable risk to take? Why? Why not?T-box was created by the top management team of Boyner Group in 2003. Boyner Group is the largest non-food retailer in Turkey since 1981. The group sells famous local and international brands of apparel, accessories, cosmetics and home appliances. Boyner Group targets middle-upper and upper income levels with a classic taste of fashion with high-class brands such as Network, Alt„Â ±ny„Â ±ld„Â ±z and Fabrika. In contrast with Boyner, T-box targets a younger market with a hip taste and a morbid sense of humor. T-box transforms textile products into fast moving consumer goods (FMCG), moving beyond the traditional understanding that clothes and accessories are rather in the shopping goods category. It became convenience good. Its target market volume is large, distribution i s very extensive.English: Logo of the clothing brand Cure ApparelPrices are not expensive.They wanted to create a new market and decided to treat the products under the clothing brand T-box as if they were Fast Moving Consumer Goods. Small packages which are fit in a hand, easy to carry especially for travel purposes, low priced products such as headbands, wallets, lighters and condoms at the cash desk has also allowed the brand to be perceived as "last minute, immediate purchase" brand and most importantly to support the FMCG image of the so-called fashion products, making them similar to the packaged fruit juices, toilet papers or house cleaning supplies lined up on a supermarket shelf.The approach to the design of packaging and the presentation of the packs at the point of purchase had a great effect on sales.The other step of revolution is that 1 euro/cent exists in the package of the...

Washington Irvings Famous Story of a Sleeping Man

Washington Irving's Famous Story of a Sleeping Man Rip van Winkle  is an 1819 story by Washington Irving, American short-story writer. The story was published as part of The Sketch Book of Geoffrey Crayon, and was based on a German fairy tale. It chronicles the story of a man who falls asleep in the Catskills just before the American Revolution, and wakes up 20 years later to a completely different society.   Rip ends up in the mountains in the first place while trying to escape his nagging wife, and meets a man struggling with a heavy keg of moonshine. He helps the man carry it to a hollow where they encounter strange men playing a game of ninepins. Rip drinks some of their moonshine, and falls asleep 20 years later with a rusted musket and a long beard. He later learns that the man with the keg was the ghost of Henry Hudson.   Here are some questions for study and discussion about Rip van Winkle: Who are the strange men that Rip encounters in the hollow? Is it helpful to know that the story is based on a German fairy tale? Why or why not? Is Rips long sleep a reward (perhaps for helping the men playing ninepins) or a punishment (for being a generally lazy guy)? What is the portrayal of women in the story, including that of Rips wife Dame van Winkle? Can you think of a more contemporary story where a nagging wife is so central to a storys plot? How does Irving reveal character in Rip van Winkle? Compare/Contrast Rip van Winkle with Gulliver of Gullivers Travels by Jonathan Swift. Are there other characters in literature that compare to Rip van Winkle? Is Rip van Winkle consistent in his actions? Is he a fully-developed character? Discuss some of the symbols in Rip Van Winkle. Compare Rip van Winkle  with The Legend of Sleepy Hollow. How are they similar? How are they different? How essential is the setting to the story? Could the story have taken place anywhere else? What if the story had been set before and after the Civil War, or the War of 1812? How realistic is Irvings depiction of the Catskills? Why did he choose to set the story there? How does time figure into the story? Why was Rips slumber 20 years long, and not 10 years or 30 years? What would a sequel to Rip van Winkle have looked like? What would you expect Rip would be doing in another 20 years time? Is Rip van Winkle a tragedy or a comedy? Is there a central moral or lesson to be learned? Is this a childrens story? Why or why not?